Luncheon
Guest of Honor: Barend Fruithof
Join us on Wednesday, September 10, at 11.45 at the Zunfthaus zum Rüden
The Harvard Club of Switzerland is delighted to invite you to this Luncheon presentation with Barend Fruithof:
Aebi Schmidt Group - An International Manufacturer in the Turmoil of US Tariffs
Meet Our Guest
Barend Fruithof has a fascinating career: he began with an apprenticeship as a farmer, then attended university to become a banker, leading the Swiss corporate business of Credit Suisse, and later serving as a member of the executive committee of Bank Bär. In 2016, he transitioned into a new industry, becoming CEO of Aebi Schmidt, a manufacturer of specialized vehicles for agricultural and road maintenance/cleaning services. He managed a most impressive turnaround, and after the merger with SHYFT, has listed Aebi Schmidt Group on the Nasdaq. In a manner, the former farmer and later banker became CEO and Co-owner of an international industrial group rooted in Switzerland as well as in the US.
With Aebi Schmidt, Barend Fruithof created a success story in the Swiss industry, which is rare. Today, Aebi Schmidt is in the middle of the US/Swiss Trade War as it manufactures and sells products in Switzerland, the EU, and the US – it has to cope with unexpected problems and find new solutions.
Barend Fruithof will tell us about the challenges in today’s industry, in particular in view of the US Tariff Program, but also about his challenges and experiences in his career.
Register here
No Email registrations will be accepted.